Alexa Schweiger
CEO & Founder | Vision.by.Alexa
I develop visions for places with a future.
I don’t just develop concepts. I develop ideas that make places unique.
Concept development for cities, local authorities, culture, tourism and community spaces.
Every place has its own potential, stories and opportunities. I identify these connections, develop viable concepts based on them, and translate ideas into clear strategies with a distinct identity.
What I Develop
I help transform ideas into meaningful and sustainable concepts, including:
Place-making and spatial development concepts
Cultural and event formats
Community engagement and social interaction concepts
Future-oriented programs for cities and municipalities
Concepts for visibility, identity, and atmosphere
How I Work
My process begins with understanding the place, the people, and the existing potential.
What story does the place already tell? Which audiences should be reached? What atmosphere should be created? Which forms of use can generate long-term value?
Based on these insights, I develop a clear conceptual direction, including vision, structure, target groups, intended impact, and possible implementation pathways.
Who I Work With
I work with
cities and local authorities
cultural institutions
tourism organisations
social services
project developers
initiatives and associations
Behind Vision by Alexa is Alexa Schweiger, a concept developer focused on creating meaningful ideas for places, culture, community, and future-oriented experiences.
Selected Concepts
The following concepts illustrate how ideas can evolve into strategic projects that create identity, meaning, and lasting impact.
They provide insight into my approach and demonstrate how culture, community, and places can be reimagined through thoughtful concept development.
Concept Areas I Work In
A Nordic cultural festival designed as an immersive visitor experience
A themed heritage trail that brings history to life
An event concept that strengthens regional identity and community connection
A visitor experience concept for tourism and cultural destinations
A gathering space that connects people, stories, and place
View Projects